Gateway Optimum Transportation

The On Demand Economy is starting to bring about big changes in the logistics landscape. The "Uberization of Freight" and the rush to digitizing and automating all facets of the distribution process has seen a multitude of new companies enter our field. A large amount of investment capital has been put into even the smallest of technology companies, with no logistics experience, in hopes of creating the next big application for Logistics managers to use. We can credit Amazon for this. All eyes are on Amazon as they have transitioned from an online bookseller, to an online marketplace of everything, to a global logistics company. "The Amazon Affect" has changed the perception of the distribution and logistics world. In my 30 years in logistics, no matter the organization, warehousing and transportation has always been a back end function. These services have always been regarded as "support" services for sales. Amazon came along and moved logis...