I once had a C.E.O of an online retailer tell me that the most important person in his company was the packing and shipping clerk because the last thing he or she does is the first thing the customer sees. The saying you only get one chance to make a first impression is so true especially in today's e-marketplace.
The last thing a customer wants to see when she first opens the box that you shipped her is the item she has been waiting for broken. In the transportation systems of today, there are many transitions through trucks, containers, conveyor belts and hands that your package will have to travel. There is only one thing that can increase your chances of having your package delivered with no issues - Proper Professional Packaging.
Sometimes even the best packaging is no match for the treatment some packages take during transit. (Click the back button after viewing these videos to return to this blog and continue)
Airlines in China http://www.youtube.com/watch?v=tPzRPga6uDg
We would tell you these are rare instances, most transportation delivery professionals whether they work for UPS, FedEx or the Post Office do a fantastic job caring for your package from pickup to delivery. Keep in mind though that all packages are treated somewhere between carefully and the videos you just watched above.
The most important thing you can do to ensure your customer receives their order in perfect condition is to ensure your materials are packed, wrapped and protected to withstand the transportation process. Many eBay stores turn to Gateway Crate and Freight to ensure their items are packed with the utmost care.
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